Located in the “heel” of the Italian boot, Puglia is one of Italy’s best-kept secrets. Known for its dry climate, whitewashed towns, and more than 800 kilometers of coastline along the Adriatic and Ionian Seas, the region offers an authentically Mediterranean lifestyle at a significantly lower cost of living than Italy’s more famous regions.
Puglia is home to cities and many charming small towns that are highly appreciated, such as Lecce, often called the “Florence of the South” for its Baroque architecture, and Ostuni, a gleaming hilltop town with breathtaking views of the Adriatic. The real estate market remains remarkably affordable: in lesser-known towns like Oria, in the province of Brindisi, it is still possible to purchase a three-bedroom house for around €70,000. Rental prices are equally attractive, with both short- and long-term options available under $600 per month.
What makes Puglia particularly appealing is its authentic, unfussy lifestyle. The pace of life is relaxed, but never slow. Small towns come alive with morning markets, lively piazzas, and welcoming locals who genuinely appreciate efforts to speak Italian. The cuisine is simple and fresh: handmade orecchiette, seafood caught the same day, and robust red wines poured generously. Healthcare is accessible, especially in larger towns such as Brindisi and Bari, and the region is well connected thanks to an efficient rail, highway, and airport network.
As for air connections, Brindisi Airport, for example, is served by 19 airlines, offering a total of 47 daily flights, including 15 domestic routes. International destinations include Spain, France, Sweden, the United Kingdom, Ireland, and Germany, along with numerous seasonal flights to other European destinations.
Estimated monthly budget
Couple: $1,600–$1,800
Single: $1,110–$1,300
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